“great new things often come from the margins, and yet the people who discover them are looked down on by everyone, including themselves.” ~Paul Graham
Change rarely comes from the inside. In technology, the chasm exists in because the mainstream hates change. Environmental problems increase because of our resistance to change. Just as “old habits die hard”, so do those companies who resist change. Look at the record companies that are drowning today because they refuse to let go of old media and embrace an collectively intelligent, connected, Web 2.0 world. Change requires sacrifice, it requires unpopularity. Be willing to be laughed at, misunderstood, be willing to make mistakes. There are many people waiting in the sidelines willing to if you are not. Reality is as Seth Godin realized, “The people who reinvented music, food, technology and politics have always gone outside the existing dominant channels to create something new and vital and important.” In entrepreneurship sacrifice precedes glory, complacency kills.
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